"Acoola" means shark in Russian. They have been around for millions of years and are literally one of natures most efficient predators. On top of it all they don't sleep! When building my brand "Acoola" this is what I wanted to take into consideration and embody as a business; efficiency and the fact that creativity never rests. I want to be on the hunt for creative ideas just like the shark hunts for food. Altogether coming up with a logo for his took me awhile as I wanted to really make my logo stand out and find the right balance between play and efficient design.